Privacy Policy

BP WINES (AU) PTY LTD (hereinafter referred to as “Bass Phillip”) is committed to respecting the privacy of your personal information. This Website Privacy Policy explains our procedure for dealing with personal information that we collect through our website.

We will only collect, use or disclose personal information in accordance with relevant laws and this privacy policy. Please do not provide us with your personal information if you are not of legal age to purchase alcohol in the jurisdiction where you live or if you do not agree to the terms in this policy. 

Information collected through use of our website

The only personal data we collect is what you tell us about yourself, and includes;

  • The content of electronic forms you submit via the website, requesting us to provide services or information, or take actions, for example, personal information such as your name and contact details.
  • Any messages or comments you submit to us via the website, eg. through an email or “Contact Us” form.
  • Information collected when you purchase merchandise or wine.
  • Information you provide to any email address at, where you have used that website to request information or assistance with an on-line order.

Disclosure of Information

Bass Phillip will not use or disclose any information about you without your consent unless legally required to do so or if we consider it necessary to fulfil our terms of service; deliver to you the service you have requested or to protect the rights or property of Bass Phillip, any user of Bass Phillip’s website or any member of the public.


Bass Phillip undertakes all reasonable measures to maintain the confidentiality of any personal information held by Bass Phillip. We have implemented appropriate physical and electronic procedures to protect the personal information we collect. 

If you have an account with us, you are responsible for maintaining the confidentiality of your account details including your password, and are responsible for any activity under your account. We will not be responsible for any loss arising from your failure to comply with this obligation.

Due to its nature, transmission of information via the internet is not completely secure. Although we will protect your personal data in accordance with this policy, we cannot guarantee the security of any data transmitted to our websites and any transmission is at your own risk. Once we have received your information, we will use strict procedures and security measures to try to prevent unauthorised access.

You should notify us immediately if there is any unauthorised use of your account or any other breach of security.

However, Bass Phillip does not accept responsibility for any consequences of the unauthorised access to your information.

How do we utilise information gathered about you?
We will not use your information to carry out electronic marketing unless we have your consent. For example, if you have entered a promotion in relation to our products, we may obtain your consent to send marketing materials about those products. If you receive electronic communications from us, we will always provide you with an opportunity to unsubscribe from receiving further information from us by clicking on the unsubscribe link provided in the communication.

We may use or disclose the personal information we collect for one or more of the following purposes in order to conduct our business and pursue our legitimate business interests (and where required, your consent):

  • To fulfill or meet the reason you provided the information. For example, if you provide your personal information to purchase our products, we will use that information to process and manage your order. 

  • To personalize your Website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Website, third-party sites, and via email or text message (where we do not need your consent).

  • To verify that you are of legal drinking age in your jurisdiction (if applicable).

  • To make suggestions and recommendations to you and other users of our websites about goods or services that may interest you or them.

  • To fulfil a contract we may have with you, such as where you make a purchase from us or enter one of our competitions.

  • In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations).

  • To produce consumer insights (e.g., general research on our consumers; conduct consumer testing, surveys, and panels; data analytics and modeling).

In some instances, the provision of information to us is mandatory. If for example you want to buy wine from us and certain personal information is not provided (such as your age, your contact details and delivery address), then we will not be able to fulfil your order. We will always ensure that we minimise the amount of data we collect and will only ask for data that we need to process your request.

How to access, correct or update your information

If at any time you want to know exactly what personal information Bass Phillip is holding about you, you may request a copy of that information by contacting us. If you want to correct or update your information, please contact us at

If you have any questions or feedback about privacy, or wish to make a complaint about the way in which we have handled your personal information, you may contact us using the website or through the following email